Strategic communication and PR in complex environments

We advise companies and organisations operating in complex, high-stakes environments – from long-term positioning and reputation building to acute situations requiring rapid response. Our work combines senior strategic advice with hands-on execution, grounded in a deep understanding of business, public affairs, media dynamics and public opinion.

We are accustomed to working closely with executive leadership and communication teams, both in structured, long-term processes and in fast-moving situations with significant public, regulatory or media scrutiny.

What we do

We provide senior advisory and operational support within:

• Strategic communication advisory
  Positioning, messaging and communication strategy for leadership teams and organisations.
• PR and media relations
  Planned and operational PR, as well as strategic support in relations with traditional and digital media.
• Crisis management and issues management
  Advisory and operational support during crises, investigations and situations involving elevated reputational, regulatory or business risk.

Our assignments vary in scope and format. What they have in common is a need for judgement, integrity and the ability to act decisively when trust, risk and public attention are at stake.

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How we operate

C-byrån operates as a senior consultancy network. We work with a trusted group of experienced advisors and specialists, allowing us to quickly assemble tailored teams based on our clients’ needs, timelines and contexts.

This model enables us to be:

• Fast and flexible in both planning and execution
• Scalable, from focused senior advisory to larger, multidisciplinary efforts
• Highly specialised, with the right expertise brought in at the right time

We adapt our role depending on the assignment – as strategic advisors, sounding boards or hands-on operational support – always with short decision paths and senior involvement.

Experience and areas of expertise

We have extensive experience advising clients across sectors and industries, often where business interests intersect with societal issues, regulation and public opinion.

Our work includes Public Affairs, encompassing stakeholder engagement, advocacy and strategic advice in policy-related and influence-driven contexts. We also have broad experience in Corporate Communications and Investor Relations, supporting leadership teams during growth phases, repositioning processes and IPOs.

Within Healthcare and Life Science, we have long-standing experience working with leading international pharmaceutical companies across areas such as oncology, cardiovascular disease, gastrointestinal and infectious diseases, vaccines, respiratory conditions, as well as supplements and consumer health.

In addition, we have substantial experience in Marketing and Consumer PR, including assignments within FMCG, tourism and travel, fast food, technology, culture, lifestyle and brand-driven communication aimed at broad audiences.

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How we work

Analysis and direction
We rapidly establish a clear situational understanding and identify what is business-critical.

Messaging and strategy
We develop messages and recommendations that are robust – publicly, internally and in dialogue with key stakeholders.

Execution and support
We take responsibility for delivery and work hands-on with implementation, media engagement and decision support, from planned initiatives to urgent, time-critical situations.

A note on the name

The reference is historical and geographical. While our mission is entirely different, we share a commitment to analysis, integrity and clear communication in complex environments.

Get in touch

Would you like to discuss a potential assignment or a current situation? Get in touch and we’ll arrange an initial conversation.

Caroline Edelstam, Seniorkonsult inom PR och strategisk kommunikation