The Anders Carlberg Memorial Award 2023 – Media visibility and public recognition reaching an audience of more than 11 million through over 200 articles and media mentions.
Background
The Anders Carlberg Memorial Award honours the legacy of Fryshuset’s founder, Anders Carlberg, and recognises outstanding leadership, civic courage and social engagement in Swedish society.
The annual award is presented by Fryshuset, one of Sweden’s leading civil society organisations working with youth empowerment, social inclusion and democracy initiatives.
The work included project management of the award ceremony and comprehensive media relations in connection with the Anders Carlberg Memorial Awards 2023.
Case
This case highlights the communications work surrounding the 2023 Anders Carlberg Memorial Award, with a focus on national visibility and public recognition of the award recipient and its underlying values.
The communications effort centred on strategic media relations before, during and after the award ceremony, with the objective of broad public reach and clear positioning of the award’s purpose and values.
The work
- Project management of the award ceremony
- Booking of artists and planning of music, dance and poetry acts
- Coordination of the laureates interviews, photo options and jury lunch meeting
- Strategic media relations and press outreach
- Ongoing coordination with Fryshuset’s internal and external and key stakeholders
The result
- Nearly 200 media mentions related to the 2023 award
- Coverage across national and regional print and digital media
- An estimated total reach of approximately 11 million readers
- Strong visibility for the award’s core values: leadership, civic courage and social engagement
- Creating increased media interest for the award
C-BYRÅN 